Higher Education – npENGAGE

Nonprofit thought-leadership and trends

  • How to Hype Homecoming Using Social Media

    How to Hype Homecoming Using Social Media

    Do you need a social media strategy for homecoming? Absolutely! And you’ve probably already got one. Students, alumni, parents, and …

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  • 4 Essential Steps for Growing Higher Ed Scholarship Programs

    4 Essential Steps for Growing Higher Ed Scholarship Programs

    If you’re reading this and attended college, there’s a good chance you’re in debt. Over 40% of Americans who attended …

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  • Marketing for Every Moment of the Student Engagement Lifecycle

    Marketing for Every Moment of the Student Engagement Lifecycle

    Higher education marketers have herculean missions! Your work attracts new students, engages current students, and delights alumni and donors. There’s …

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  • Two Crucial Themes from the GDPR Featuring in US-Privacy Legislation

    Two Crucial Themes from the GDPR Featuring in US-Privacy Legislation

    2018 was a seminal year for privacy. India drafted its first data privacy bill. The Facebook/Cambridge Analytica scandal broke, spawning …

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  • The Ultimate Social Good Playlist for Your Summer Road Trip

    The Ultimate Social Good Playlist for Your Summer Road Trip

    Summer is far from over! There are still many weekend getaways, road trips, and beach vacations to be had. If …

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  • Staying Competitive in the Battle for Fundraising Talent

    Staying Competitive in the Battle for Fundraising Talent

    Staying competitive in the battle to attract and retain fundraising talent matters now more than ever. With the right people …

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  • How to Harness the Fundraising Power of Twitch

    How to Harness the Fundraising Power of Twitch

    The internet is and always has been a growing world of innovation and connectivity. In the last 15 years, online …

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  • How to Transform Your Higher Education Staff into “Retentioneers”

    How to Transform Your Higher Education Staff into “Retentioneers”

    For academic leaders, recruiting and solidifying the right students is top priority. But what happens after they arrive on campus? …

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  • Connecting Your Organization to Deliver a Constituent-Driven Experience

    Connecting Your Organization to Deliver a Constituent-Driven Experience

    Year after year, professionals in the sector keep coming back to that dreaded word, “silos.” We see countless articles about …

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  • 5 Important Higher Ed Fundraising Truths for FY2020

    5 Important Higher Ed Fundraising Truths for FY2020

    The end of the fiscal year puts me in a contemplative mood—as institutions close their books, they shift focus from …

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  • 6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

    6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

    Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics …

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  • 2018 Charitable Giving Report: Spotlight on Higher Ed with CASE CEO Sue Cunningham

    2018 Charitable Giving Report: Spotlight on Higher Ed with CASE CEO Sue Cunningham

    Our research is in! The latest 2018 Charitable Giving Report with a spotlight on higher education can help institutions get a handle on …

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  • 3 Reasons You’ve Got to Have a Leadership Annual Giving Program

    3 Reasons You’ve Got to Have a Leadership Annual Giving Program

    Annual giving and major giving teams traditionally experience a bit of competition over donors. If the institution doesn’t require that …

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  • Why Higher Education Institutions Need to Leverage Data and Analytics

    Why Higher Education Institutions Need to Leverage Data and Analytics

    Using analytical, data-driven insights enables you to reinvent the way your institution operates. Most academic institutions understand how enormous this …

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  • Shaping your Fundraising Strategies with the 2018 donorCentrics®Alumni Giving Report

    Shaping your Fundraising Strategies with the 2018 donorCentrics®Alumni Giving Report

    Did you know that nearly eight out of ten new alumni donors don’t give again the following year?  Or that …

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  • 6 Website Optimization Tips to Make Your Higher Education Institution Shine

    6 Website Optimization Tips to Make Your Higher Education Institution Shine

    One of the most important things for a brand is good web design. Your higher education institution likely has several …

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  • 4 Free Professional Development Opportunities You Might Not Be Thinking About

    4 Free Professional Development Opportunities You Might Not Be Thinking About

    It’s so easy to get caught in the day-to-day of our jobs and think of “professional development” as something that …

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  • 3 Stewardship Techniques to Scale Your Fundraising Efforts

    3 Stewardship Techniques to Scale Your Fundraising Efforts

    If you’ve paid any attention to the fundraising landscape within higher education over the past few years, you’ve seen a …

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  • How to Create Better Charts to Show Fundraising Results

    How to Create Better Charts to Show Fundraising Results

    In this post, you’ll learn from my mistakes and create better charts for your audience – to show fundraising results, …

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  • 3 Ways to Enhance Donor Stewardship with Technology

    3 Ways to Enhance Donor Stewardship with Technology

    As stewardship professionals know well, strengthening and preserving relationships with the donors is essential to an institution’s success. In fact, …

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