A Curated bbcon Experience for Healthcare Fundraising Professionals

September 7, 2021 Melissa Whetzel

We get it. There are fundraising challenges – and opportunities! – that are specific to healthcare organizations. That’s why we specifically designed bbcon 2021 Virtual experiences just for healthcare fundraising professionals. And, since this year’s event is global and free for all attendees, everyone on your team can pick the curated journey just for them! Wait, curated journey? Yes! We hand-picked sessions just for you and put them into easy-to-digest curated journeys.

But, first, can you believe the incredible healthcare organizations who are represented in sessions at bbcon 2021 Virtual? They include Mass General Brigham, Virtual Health, MD Anderson Cancer Center, Sarasota Memorial Healthcare Foundation, Saint John Regional Hospital Foundation, St. Luke’s University Health Network, Atrium Health Foundation, CommonSpirit Health, and M Health Fairview.

Wow. And we will be unveiling brand new data in SUPER SESSION: New Healthcare Trends Designed to Spark Your Fundraising. Leading healthcare fundraising executives will join Blackbaud Healthcare Solutions President & General Manager Page Bullington to reflect on the data and share insight into the current landscape. I’ll give you a sneak peek with these two data points, but you’ll have to join the session to hear the rest!

  • 2021 cash giving to healthcare organizations is pacing closer to 2020 levels – well above the previous four years.
  • Donor visits have skyrocketed by 52% in 2021 vs. 2020 (also well ahead of the previous five years).

Healthcare Curated Journeys

The most common question that Blackbaud employees get leading up to bbcon is: what sessions do you recommend?

Blackbaud’s healthcare team has curated the very best sessions on popular topics. Some of them feature healthcare fundraisers as speakers, while others are focused on topics of interest to healthcare organizations. We hope this offers a great starting place as you add sessions to your schedule. And, don’t forget, session recordings will be available until November 19, so you can go back and watch anything you miss! (we’d hate for you to have FOMO).

Take me to the healthcare curated journeys!

Data-Driven Fundraising

In this curated journey, the sessions focus on ideas for maximizing your fundraising with data and analytics. You’ll hear how Atrium Health Foundation and Heartspring are using analytics to plan for growth and how they are effectively telling the story behind their data. Plus, we’ve selected several sessions with a focus on major giving.

Leading Healthcare Philanthropy Teams

This curated journey is a diverse mix designed for executives and leaders who are ready to learn from their peers and maximize their team’s fundraising success. Join Trihealth to find out the changes they made to raise $750,000 in their employee giving campaign. Or, if protecting patient information is top-of-mind, join healthcare c-suite executives to find out how they are handling it in their systems. And, if helping your team raise more is on the agenda, there are plenty of sessions that could spark an idea.

Advancing Healthcare Operations Teams

The evolving role of the database administrator presents incredible opportunities for professionals interested in staying of top of their game. Blackbaud’s Ashley Sweeney (you know her from Confessions of a DBA) will be hosting two great sessions with all-star lineups. Plus, this curated journey includes a session from the team at Saint John Regional Hospital Foundation who will be digging into Workflow Designer, one of Ashley’s favorite features. Of course we’ve included the annual tips and tricks session.

Impacting Community Health

Share this curated journey with your organization’s community impact team! It is all about strategies for partnering with community-based organizations to improve health and more effectively invest in your community. Learn how your peers are successfully fundraising for community health projects and get insight into telling your impact story. Plus, Denver Health and Phoebe Health will share details on their grantmaking programs.

Mastering Online Fundraising

In this curated journey, healthcare organizations will learn tips and tricks for using the momentum of online fundraising to increase engagement and dollars. You can take a deep dive into email marketing metrics, find out how to accelerate growth with a digital-first strategy, and hear how the team at M.D. Anderson Cancer Center is inspiring peer-to-peer fundraisers.

We have worked hard to make bbcon 2021 Virtual an incredible experience for healthcare fundraisers and their teams. We’d love to hear what you think. And can’t wait to “see” you soon!

The post A Curated bbcon Experience for Healthcare Fundraising Professionals first appeared on npENGAGE.

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